Fuze Conference
Rising to the Challenge.
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Program

Program

 

The 2018 FUZE Conference will be held at the Sheraton Cavalier in Saskatoon SK on May 17, 2018.


8:15 - 8:45 am

Registration & Networking

Grab your nametag and a coffee and find the perfect spot.

 


8:45 - 9:00 am

 SPMA President’s Welcome

Welcome to FUZE 2018


9:00 -10:00 am

Mona Elesseily

Keynote Speaker

Mona Elesseily - The 21 Biggest Online Marketing Mistakes

Mona's keynote presentation will focus on actionable & practical tips related to online advertising, conversion optimization, overall marketing strategy, etc. Attendees will walk away with actionable and practical strategies and tactics they can implement in their online marketing programs the very next day.


Networking Break

 

 

10:00 -10:20 am

 Networking break


Dustin Ratzlaff - Defining Expectations & Proving Value through Metrics

In this workshop, Dustin will help you structure digital marketing campaigns for success. We will discuss a case study that looks at the importance of approaching client and manager problems with critical eyes to ensure realistic expectations and that digital advertising is the right fit. We will discuss the roles that the campaigns played and how they were intended to deliver value. You will see the tools used to qualify the advertising efforts by attributing website conversions to the referral sources that resulted in conversions.

Dustin will also focus on FREE software tools to track user interactions, identify problem areas, and interpret the data. We will bring this all together by auditing a campaign and critically looking at the messaging, advertising and website to provide suggestions on opportunities. 

 

Andrew Potter - Lead Generation for Under $200 a Month

In this workshop, Andrew will be showcasing many low cost (if not FREE) marketing tools to utilize throughout the customer journey. He will introduce you to a series of Marketing Tech Software that can be used by both SMBs and agencies. You can expect to learn the following: 

- Advanced Lead Generation tactics
     - Generating Leads via Search & Social
     - Connecting Offline & Online Advertising

- Tracking & Nurturing
     - Identifying HOT Leads
     - Sending the Right Message at the Right Time
     - Using Alternative Messaging Methods

- Connecting Everything Together
     - Bridge the Gap between Marketing & Sales
     - Measuring Success

10:20 am -12:00 pm

Dustin Ratzlaff - unINK

Andrew Potter - Wyant Group

 


Lunch is included with Conference Ticket. 

Please contact us if you have any dietary restrictions we need to accommodate for. 

12:00 -1:00 pm

Lunch


Dustin Ratzlaff - Defining Expectations & Proving Value through Metrics

In this workshop, Dustin will help you structure digital marketing campaigns for success. We will discuss a case study that looks at the importance of approaching client and manager problems with critical eyes to ensure realistic expectations and that digital advertising is the right fit. We will discuss the roles that the campaigns played and how they were intended to deliver value. You will see the tools used to qualify the advertising efforts by attributing website conversions to the referral sources that resulted in conversions.

Dustin will also focus on FREE software tools to track user interactions, identify problem areas, and interpret the data. We will bring this all together by auditing a campaign and critically looking at the messaging, advertising and website to provide suggestions on opportunities. 

 

Andrew Potter - Lead Generation for Under $200 a Month

In this workshop, Andrew will be showcasing many low cost (if not FREE) marketing tools to utilize throughout the customer journey. He will introduce you to a series of Marketing Tech Software that can be used by both SMBs and agencies. You can expect to learn the following: 

- Advanced Lead Generation tactics
     - Generating Leads via Search & Social
     - Connecting Offline & Online Advertising

- Tracking & Nurturing
     - Identifying HOT Leads
     - Sending the Right Message at the Right Time
     - Using Alternative Messaging Methods

- Connecting Everything Together
     - Bridge the Gap between Marketing & Sales
     - Measuring Success

1:00 - 2:40 pm

Dustin Ratzlaff - unINK

Andrew Potter - Wyant Group


Networking Break

2:40 - 3:00 pm

 Networking break


Costa Maragos - Making Your Story Matter & Getting it to the Media

Do you want to know how to get your story to rise above all the rest? Costa Maragos will be presenting on how to find those interesting stories and how to get in front of the right reporters, producers and editors.

Costa is sharing the first step of this process. Find comfortable walking shoes and spend time away from your office, computers and emails and get to really know the people in your organization. 

He will share some of his successes and failures so you don't make the same mistakes. 

 

3:00 - 4:00 pm

Costa Maragos


Join the SPMA and marketing professionals for some cocktails and conversation at the Cathedral Social Hall!

You don’t have to attend FUZE to attend the Social.

4:15 pm - late

Fuze Social

Cathedral Social Hall