Fuze Conference
Rising to the Challenge.
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Program

Program

 

The 2019 FUZE Conference will be held at the Sheraton Cavalier in Saskatoon SK on May 16, 2019.


8:15 - 8:45 am

Registration & Networking

Grab your nametag, a coffee and a light breakfast and find the perfect spot.

 


8:45 - 9:00 am

 SPMA President’s Welcome

Welcome to FUZE 2018


9:00 -10:10 am

Rob Daintree, Westjet

Keynote Speaker

To Come

Stay tuned for more information.


Networking Break

 

 

10:10 -10:30 am

 Networking break


Workshop: The Art of Content Marketing

Content is the necessary fuel for all digital marketing efforts. We know that content marketing gets three times more leads than paid search advertising. However, we also know that 60% of marketers find it hard to produce content consistently and 65% find it hard to make that content engaging.  In this workshop, we are going to build an intelligent content marketing framework, learn how to stand out in a crowded environment, and how to create compelling story-driven content. At the end of this workshop, you will walk away with a better understanding of today’s content marketing environment, have a clear content marketing strategy framework to build upon, and some practical content ideas you can try the next day.


Unignorable: Leveraging the Tradition of Art for Social Change: United Way, A Case Study

The story of how United Way Centraide put their big kid pants on, took a chance and partnered with the largest colour manufacturer in the world, a critically-acclaimed artist and a big-thinking advertising agency to create art for social change, breathing new life into a challenged brand.

10:30 -11:45 am

Workshop: The Art of Content Marketing

Case Study: United Way


Lunch is included with Conference Ticket. 

Please contact us if you have any dietary restrictions we need to accommodate for. 

11:45 -12:45 pm

Lunch


Workshop: The Art of Content Marketing

Content is the necessary fuel for all digital marketing efforts. We know that content marketing gets three times more leads than paid search advertising. However, we also know that 60% of marketers find it hard to produce content consistently and 65% find it hard to make that content engaging.  In this workshop, we are going to build an intelligent content marketing framework, learn how to stand out in a crowded environment, and how to create compelling story-driven content. At the end of this workshop, you will walk away with a better understanding of today’s content marketing environment, have a clear content marketing strategy framework to build upon, and some practical content ideas you can try the next day.


Unignorable: Leveraging the Tradition of Art for Social Change: United Way, A Case Study

The story of how United Way Centraide put their big kid pants on, took a chance and partnered with the largest colour manufacturer in the world, a critically-acclaimed artist and a big-thinking advertising agency to create art for social change, breathing new life into a challenged brand.

12:45 - 2:00 pm

Workshop: The Art of Content Marketing

Case Study: United Way


Networking Break

2:00 - 2:20 pm

 Networking break


Video Assets 101

Video Assets – why they are so critical in today’s marketing? Will Bowens, Sales Director, North America for Getty Images will share how Getty Images responded to this key market change in creative content while maintaining their stature in the artistic community for copyrights, reputation and curated collections. Ever on the “front line”, their community of photographers allows Getty to identify and share upcoming trends with the creative community. Will is happy to entertain questions from attendees after his presentation.

2:20 - 3:30 pm

Will Bowens, Getty Images

Keynote Speaker


3:30 - 4:30 pm

Offline Panel Discussion

Offline Panel Discussion facilitated by LMNO

Sandee Reed - Vice President Sales, News Talk Radio Saskatchewan at Rawlco Radio

Dave Rigby - Regional Sales Manager, Global Saskatoon

Amanda Soulodre - Owner & Publisher, HOME & Prairie North Magazines

Mark Dilsner - Vice President - Revenue Growth, Directwest

Kristie Henderson - Business Development Manager Smartmail Marketing , Canada Post


Join the SPMA and marketing professionals for some cocktails and conversation at TBD.

You don’t have to attend FUZE to attend the Social.

4:30 pm - late

Fuze Social

Location TBD